Put simply, Cirrus is your Corporate Image Monitor that helps you determine your media position in relation to your competition set. Intelligence that will help you make informed strategic decisions by providing you with a very accurate picture on where you are, how did you get there and how well have you done. since CIRRUS is digitally available, it is an excellent diagnostic tool to look at in terms of issues, trends, publication and journalist influence, share of voice and tone of voice.

Helps you in bringing accountability
CIRRUS helps you bring measurability and hence accountability to your Media Relations plans. And therefore most importantly it helps you to eliminate adhocism from this critical communication tool.
In short it helps you to assess the bang for your buck, and importantly, can help you plan for the next bang.

Helps you evaluate the media slant that your corporation is acquiring
At CIRRUS we classify news into 70 categories. Like Marketing news, Financial news, HR news etc. A quick glance at the data will tell you where the accent of the communication seems to be, versus that of your competition.

Helps you to pro-act on damage control
News travels fast, and bad news even faster. In situations where an adverse article appears in print, immediate damage control is critical. Because CIRRUS tracks and updates daily, you now have access to a tool that cautions you well before conventional tracking can, enabling you to take timely corrective action.