News has always played a critical role in shaping a Corporation's image in the mind of the public. It is this visibility and its attendant image that Cirrus attempts to measure and record.

By providing a unique Editorial metric and a comprehensive analysis of media slant, Cirrus not only provides intelligence on the quantum of visibility but also on its nature and direction. Enabling you with the intelligence to manage your media perception and corporate reputation in relation to that of your competitor

To do this Cirrus tracks news and articles about your corporation or brand over 150 leading newspapers and magazines in 9 Indian languages. This data is tracked and recorded daily across two critical fields - Quantitative and Qualitative. Each news piece is run through two measurement tools. One quantitative and the other qualitative that collectively answer two primary questions:

How much visibility has my Company attained?
To measure visibility, the model assigns quantitative weights to factors that are positive determinants to visibility over the actual reach of the piece. To arrive at these factors as well as their assigned quantitative weight, the model borrows from reading and noting studies.

What is the nature and direction of this visibility?
The measure of visibility determines the quantum of likely exposure but fails to explain the nature of the visibility. Cirrus breaks down this visibility into the reporting subject as well as tracks the coverage for positive, neutral or negative reporting. With these two measures Cirrus not only provides intelligence on the quantum of 'noise' but also on the nature and direction of it.